The content editors are not programmers. Thinking like a content editor will make for a great CMS experience. Programmers will use DisplayTitle, BrowserTitle, StoreName, etc for field and item names. They should be editor friendly names such as Display Title, Browser Title, Store Name. The difference is small but it makes a difference to Editors expectations of the system. It means they should be readable, straightforward and meaningful.

For instance: as a programmer, I’m gonna create 02 Sitecore fields:

1. AddToSitemapXml: it’s NOT a friendly name for Editors so that I’m gonna enter the content to Title and Display name item fields as well:
   • Title: Add this page to sitemap.xml
   • Display name: Add to Sitemap
2. Priority: it’s OK, however, its lack of meaning so that I’m gonna enter the content to Short description item field as well:
   • Short description: The priority of this URL relative to other URLs on your site. Valid values range from 0.0 to 1.0. This value does not affect how your pages are compared to pages on other sites—it only lets the search engines know which pages you deem most important for the crawlers. The default priority of a page is 0.5.

Finally, I’m gonna get this one:

How did I do that?

1. open up Content Editor, select View tab and make sure Standard fields checkbox is checked
   • 
2. edit AddToSitemapXml item:
   • jump to Appearance section, enter the friendly display name to Display name textbox
     • 
   • jump to Data section, enter the friendly name to Title texbox
     • 
3. edit Priority item, jump to Help section, enter the friendly description to Short description textbox
   • 
4. done

Happy Sitecore Journey!